# Shopify search for beauty: routines, ingredients and skin types

> Organize beauty search with consistent product types, collections, tags and selected text metafields while keeping product claims accurate.

Source: https://intentsea.com/guides/shopify-search-for-beauty

Beauty shoppers may browse by routine, product type, shade or a stated ingredient. The catalogue should remain the source for product facts: only expose a filter or synonym when the relevant values are recorded and reviewed.

## Example field map

| Shopper intent | Possible Shopify field | Example |
| --- | --- | --- |
| Choose a product step | Product type or collection | `Cleanser` |
| Browse by skin type | Selected text metafield or tag | `dry-skin` |
| Choose a shade | Variant option | `Shade: 03` |
| Find an ingredient by its label | Product description or selected text metafield | `niacinamide` |

These examples are illustrative, not product recommendations or health claims. Do not infer suitability, safety or ingredients from a synonym. Review labels and local language variants with your product team, then test whether the synonym group returns only appropriate items.

If a seasonal set is time-bound, group the actual set products in a collection and schedule a related merchandising rule with an end date. Review it when the collection changes. See [synonyms](/guides/synonyms), [filters](/guides/filters) and the [seasonal checklist](/guides/seasonal-search-checklist).