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Search for apparel stores

Apparel catalogues often repeat the same garment across sizes and colours. The useful starting point is consistent product data, then search terms and filters that match how shoppers describe a garment.

Example field map

Shopper questionPossible Shopify fieldExample value
Which size is available?Variant optionSize: M
Which colour?Variant optionColor: Navy
What kind of garment?Product type or collectionT-shirt
Is this relaxed fit?Tag or selected text metafieldfit_relaxed

These are illustrative examples, not preset filters or results from a merchant store. Configure only values already used consistently in your catalogue. IntentSea Search can filter by product options, tags, product type and selected indexed text metafields. Collection-page filters require Starter.

Prepare search language

List the terms customers use for garment names, fit and local spellings. For instance, a shop may choose whether tee should match T-shirt; test both phrases before adding a synonym group. Avoid grouping terms that distinguish material, cut or audience. Use synonyms as an explicit merchant choice, then inspect a few queries and filter combinations.

For merchandising, schedule a temporary pin or boost for a campaign query only when the matching products and dates are known; remove or expire the rule after the campaign. See the synonyms guide, filters guide and zero-result troubleshooting.

By IntentSea Team · Last updated: · Markdown

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