Prepare search for a seasonal campaign

Use this checklist before a holiday, launch or short-lived collection. It covers manual setup in IntentSea Search; it does not forecast demand or automate sourcing and replenishment.

Before publishing

1. Confirm the product set. Check that the campaign items are active, published and present in the latest catalogue sync.
2. Write down real shopper phrases. Include common names, abbreviations and local spellings. Preview synonym groups with a small set of representative queries; keep phrases separate when they mean different products.
3. Check the filter values. Verify that campaign products contain the option, tag, product type or collection values shoppers will select.
4. Schedule only known merchandising rules. Match a rule to the intended search phrase or collection and set its start and end dates. Avoid broad rules that can affect unrelated searches.
5. Test the storefront. Check a normal query, a synonym, a selected filter and an unavailable item. Save the expected behavior for your own review; these steps do not guarantee a sales outcome.

After the campaign

Confirm scheduled rules have ended or remove them. Review top searches and searches with no results in Analytics, then update only terms supported by observed queries. Keep inventory and publication status in the normal Shopify catalogue workflow. Search ranking can use indexed inventory signals; IntentSea does not automatically purchase or restock products.

Download editable synonym examples and read zero-result troubleshooting, filters and ranking.