AI search for Shopify

IntentSea Search keeps ordinary text search as the foundation and adds AI features on top, each one optional and measured before it is switched on.

Features

• AI synonym suggestions (Growth and above). The app proposes synonyms from your catalogue and searches. You review each suggestion before accepting it; accepted AI synonyms stay separate from the ones you typed.
• AI product attributes (Pro and Scale). Attributes such as material or style are extracted from product text. Coverage shows how many products have each field, with values and confidence, and you can create a filter from a populated field.
• Semantic search (Pro and Scale). A multilingual embedding model adds product candidates when text search finds too few matches. Your rules, publication status, Market, language and selected filters still limit the final results.
• Natural-language filters (Pro and Scale). A phrase such as "red dress under $50" can become removable filter chips. Removing a chip repeats the original query.
• Concept map (Pro and Scale). A per-shop map of related concepts built from your own catalogue and shopper behaviour; you can accept, edit or remove links.
• Help assistant (Growth and above). Answers questions from the IntentSea knowledge base and cites its sources.

You decide when AI turns on

AI is not enabled by default. You start a control/AI experiment, wait at least 14 days, and promote the AI variant only after at least 1,000 searches per arm and a statistically positive revenue per search. A trial never enables AI for everyone automatically.

Safeguards

• If the AI model or vector lookup is unavailable, text search answers the request.
• Monthly model-call allowances are capped by plan (Growth 300, Pro 1,500, Scale 6,000); ordinary search keeps working when an allowance is reached.
• Vector cache entries carry the model version and a daily check watches for model drift.
• Raw cost, margin and order records stay private inputs and are not returned in search responses.

Data

Search queries may be turned into numeric vectors and cached without being linked to a store or shopper. Product text is processed by the model providers listed in the privacy policy.

Related: Vietnamese search, filters, pricing.